3131 E. Michigan Avenue

3131 E. Michigan Avenue is an expansive 14-acre site located within the City of Lansing. Ideally situated on the main thoroughfare of Michigan Avenue connecting Lansing and East Lansing, this site has incredible flexibility and potential to transform into a valuable anchor to the community. Announced in August 2022, Gillespie Group plans to redevelop the space as ROECO, a regional mixed-use entertainment destination. 

The development name, ROECO, was chosen to honor the history of Sears, Roebuck and Company, as it represents innovation and coming together — a nod to the history of the site while carrying its story into the future.

Currently containing a 196,000 square foot building (formerly a Sears retail store), this site has phenomenal visibility from US-127, is surrounded by millions of dollars of new investments, multiple national retail users and steps from Michigan State University. It is directly across from the Red Cedar Development, which upon completion will include student housing, conventional multi-family housing, retail, offices and hotels. The site's premier location is surrounded by four streets, which promotes easy accessibility to the property making for a very desirable location.